To address tightening EU carbon regulations, Bosch partnered with Pacific Bicycle to launch an innovative initiative: encouraging employees to cycle instead of drive, thereby generating tradable carbon credits to help offset emissions from Bosch’s manufacturing operations. While Pacific Bicycle provided product expertise, it engaged KPMG to help design a scalable business model and quantify the environmental and financial value of the initiative. This was a highly exploratory, end-to-end project that involved identifying viable use cases, modeling carbon credit mechanisms, and prototyping a digital platform to support real-world implementation and future scaling.